We are doing more and more with social media advertising that is inexpensive, easy to target, easy to deploy and very effective. If you think your event/project/program is a candidate for paid advertising, talk to Jeff and we can explore the options. We are doing less and less with traditional print media because it is expensive and has restrictive deadlines, all without providing any data about ROI. We generally reserve broadcast ads for our largest projects — holiday attendance campaigns and new exhibits.