Given the organization’s complexity, there isn’t a single answer to this question. Our team deals with a range of projects, from single flyers to complex integrated campaigns involving paid print and digital advertising, web pages, video, Google Adwords, paid and organic social media, graphics, email, press outreach, thought leadership and more.
Given that, here are some basic guidelines:
The more complex your project, the more time you should give us to work on it. For example:
We start planning campaigns for new exhibits at least 6 to 9 months in advance.
For a single event, we can be most effective if we have all relevant materials eight weeks in advance — that means all the information about what will happen at your event, proposed themes and language describing it, ticketing info, etc. Sometimes program managers operate on a tighter planning timeline than that; we get it. Just keep in mind that more lead time = a higher-quality, more effective campaign.
- At any given time, our team is juggling several dozen projects with varying levels of complexity. We must constantly examine (and then re-examine) the cost and effort required against the projected return. Sometimes that can lead to tough decisions.